Why Ads Suck

Here’s why.

1. Good shampoo leaves behind only 3 grains of dandruff in the graphic, as opposed to the competition’s 20.
2. Detergents have to have an obscure Preparation-X like magic ingredient (Tinopal, blue pearls, beads of heavenly joy).
3. A pack of chips is always opened neatly and precisely, with chips right up to the brim.
4. Ads for toilet bowl cleaning fluids always have a demonstration.
5. Half-Hindi-Half-English taglines and jingles.
6. 9 out of 10 dentists/doctors/specialists recommending a product. Makes you want to know the back story of the 10^th guy. 10^th Dentist, what have you got against Colgate?
7. “Mutualfundinvestmentsaresubjecttomarketrisks…”.